JAPANESE SOCIAL MEDIA MARKETING

2023.04.01

Plan for the blog:

• Japanese social media marketing
• Famous Influencers on Instagram
• When those medias were started their flow
• Japanese Social Media Platforms
• Marketing system of all platforms

Japanese social media marketing can be a valuable tool for businesses that want to reach out to Japanese customers. With over 80 million social media users in Japan, it is clear that there is a huge opportunity for businesses to leverage social media to reach a wider audience.
One of the major players in the Japanese social media market is Line. This mobile messaging app has become a super app in Japan, with an array of features that make it a popular choice for social networking among Japanese users. Apart from Line, other social networks like Twitter, Instagram, and Facebook are popular in Japan as well.
If you want to be successful with social media marketing in Japan, it is important to understand the preferences and behavior of Japanese users. For example, Japanese users tend to engage with social media content by retweeting and ‘liking’ posts and visual content like photos and videos tends to be more popular than text-based content.
In addition to understanding user behavior, businesses that want to be successful with social media marketing in Japan need to be strategic about where and how they engage their audience. This may involve carefully selecting which social networks to focus on, choosing the right influencers to work with, and leveraging paid advertising to reach a wider audience.
One trend that has emerged in Japanese social media marketing is the use of challenges and campaigns to engage audiences. For example, the How Do You like Your Onigiri challenge involved users taking pictures of their onigiri (a type of Japanese rice ball) and sharing them on social media, which generated a lot of user engagement and interest.
Overall, social media marketing can be an effective way for businesses to reach out to Japanese customers and build their brand in Japan. By understanding the preferences and behavior of Japanese social media users and being strategic about how they engage their audience, businesses can achieve success with social media marketing in Japan.

Instagram in Japan

With around 45.70 million users are from the entire Japanese population! Instagram has been spreading around the world dramatically for the last decade as well as in Japan.
In fact, the 53.5 % is women and 46.5 % is men. Japanese are quite busy people and this is the case, they are on Instagram to learn, search and work online.

Plenty of famous influencers, who are from Japan, work and run their own brandy contents.
It means you can find various content creators and sometimes you should be careful to choose them in order to cooperate. Now I will show you some of the well-known IG influencers:

1. https://instagram.com/yuriyuri1003?igshid=YmMyMTA2M2Y
She is Yuriko Ishida and her content is Celebrity, Pets, and Modeling.

2. https://instagram.com/1110mizuho?igshid=YmMyMTA2M2Y
She is Mizuho Uchida and her content is Fashion, Pets, actors and Modeling.

3. https://instagram.com/mizuki_31cafe?igshid=YmMyMTA2M2Y
Mizuki【#料理・#簡単レシピ】and her content is pets, food and chef.

4. https://instagram.com/asukakiraran?igshid=YmMyMTA2M2Y
She is 明日花キララ and her content is actors, fashion and design.

5. https://instagram.com/youn1029?igshid=YmMyMTA2M2Y
She is Youna and her content is Fashion, Styling and Fashion design.

Twitter in Japan

1. THE HISTORY AND GROWTH OF TWITTER IN JAPAN: The first search result is a blog post from 2008 announcing the launch of Twitter Japan, so it’s clear that Twitter has been a presence in Japan for quite some time. A blog post could explore the reasons why Twitter has been successful in Japan, such as the country’s strong tech culture and social media use. You could also discuss any challenges that Twitter has faced or overcome in Japan, such as cultural differences or competition from other social media platforms.

2. TWITTER’S ROLE IN JAPANESE CULTURE AND SOCIETY: The third search result mentions how Twitter allows people around the world to easily express themselves 1, and this is certainly true in Japan as well. A blog post could explore how Japanese people use Twitter and what kinds of content are popular on the platform, such as news, entertainment, or politics. You could also discuss how Twitter has been used during various events in Japan, such as natural disasters or political protests.

3. TWITTER’S BUSINESS PRESENCE IN JAPAN: The second search result mentions a Twitter marketing manager based in Tokyo, and the fourth result links to a blog with tips for businesses using Twitter. A blog post could explore how Twitter has established a business presence in Japan and what kind of services or features it offers to Japanese businesses. You could also discuss how Japanese businesses use Twitter to connect with customers or promote their products.

4. TWITTER AND JAPANESE POP CULTURE: The sixth and eighth search results both mention K-pop groups from Japan and their activities on Twitter. A blog post could explore the relationship between Twitter and Japanese pop culture, including how Twitter has been used to promote music, TV shows, and other forms of entertainment. You could also discuss how Japanese celebrities use Twitter to connect with fans and share their thoughts and experiences.

Facebook in Japan

Facebook has had unique struggles in Japan, with some cultural differences and competitive domestic social media platforms posing challenges for the platform. Despite this, Facebook remains a popular website in Japan, although its use may be slightly different than in other countries. In this blog post, we will explore the status of Facebook in Japan, including its popularity, use cases, and common trends.
First, let’s look at the popularity of Facebook in Japan. According to a recent report, around 15.55 million people in Japan use Facebook, which is approximately 13.8% of the total population aged 13 and older 1. Although this might be a significant number of users, it is considerably fewer compared to other countries where Facebook dominates.
So, what kind of content is popular on Facebook in Japan? One important trend is that Facebook is primarily used for business networking. Due to the hierarchical nature of Japanese society, there is a strong focus on building and maintaining professional relationships. This has led to Facebook becoming a popular tool for Japanese professionals to network with others in their field.
Moreover, Facebook is also widely used for sharing news and keeping up-to-date with current events. As Japanese people tend to be very interested in national and global news, Facebook provides an easy and convenient way to stay informed.
While Facebook may not be as widely used for personal social networking as other platforms like Twitter or LINE, it still plays a notable role in Japanese social media. Many smaller communities, such as hobby enthusiasts, still interact through Facebook groups, similar to other parts of the world.
Lastly, Facebook has had to adapt to the Japanese market in unique ways to remain relevant, such as partnering with Japanese companies like chat app Line and launching a job-searching feature for Japanese college graduates.

Line in Japan

Line is a messaging app that has become an integral part of the Japanese online landscape. It was launched in Japan in 2011 by the South Korean company Naver, and has since grown to become one of the most popular messaging apps in the country, with over 80 million monthly users.
One of the reasons for Line’s success in Japan is its tailored features that cater to Japanese consumers’ tastes. For example, Line’s unique set of stickers, which are essentially large emoticons or emoji, have become hugely popular among Japanese users and helped to differentiate the app from its competitors.
Moreover, Line has also evolved into much more than just a messaging app. It now offers a wide range of services and features, including LINE Pay for digital payments and LINE Music for music streaming. Line’s flexibility and usefulness have helped to make it an essential tool for many Japanese people.
Line also plays an important role in Japanese business culture. Many companies use Line to communicate with employees and clients. Group chats on Line have also become a common way for businesses to collaborate and share information, and even informal discussions often occur here.
Furthermore, Line has also become an essential platform for Japanese social and political activism. Many organizers use the platform to spread awareness and mobilize protests, as seen in the Women’s March Tokyo in 2017 which was organized through the app.
In conclusion, Line is an essential app for many Japanese people. With its tailored features, wide range of uses, and importance in business and activism, Line has become a central hub for communication and transactions in Japanese culture. Understanding the role of Line in Japanese society is essential for businesses and travelers looking to understand and connect with this important demographic.

YouTube in Japan

YouTube is a popular social media platform in Japan, with a strong presence among internet users in the country. As of January 2023, it is the second most widely used social media platform in Japan, with a penetration rate of around 81%. There are many popular Japanese YouTube channels and creators, covering a wide range of topics and genres.

One popular Japanese YouTube channel is HikakinTV, which features Hikaru Kaihatsu, a beatboxer and YouTuber. He has gained a large following due to his impressive beatboxing skills, which he showcases in his videos along with other entertaining content.

Another popular Japanese YouTube channel is Emirin, which features Emiko Suzuki, a cosmetics and fashion YouTuber. She has gained a large following for her makeup tutorials and fashion advice videos, and is known for her cute and bubbly personality.

There are also many foreign creators who have gained popularity in Japan through their YouTube channels, such as Abroad in Japan, a channel run by a British expat living in Japan. The channel showcases various aspects of Japanese culture and society, and has gained a large following both in Japan and abroad.

TikTok in Japan

TikTok’s popularity in Japan

has been gaining momentum over the years, especially among younger generations. The platform provides an opportunity for creative self-expression, discovery, and entertainment. In this article, we will delve into TikTok’s landscape in Japan, including popular creators and trends, marketing opportunities, and potential concerns.
TikTok in Japan: An Overview
TikTok, a short-form video-sharing app, is overwhelmingly popular in Japan. As of 2022, it has a strong penetration rate with around 58% of the country’s internet users actively using the app. TikTok’s user base in Japan is noticeably younger, with a majority of its users being under the age of 25.

Creativity and Self-expression

TikTok provides a creative outlet for users in Japan, with many creating videos that showcase their unique talents, hobbies, and interests. Dance challenges, music videos, and comedy skits are some of the most popular categories on the app.
In addition, many Japanese TikTok creators have established massive followings by showcasing the popularity of the latest trends. Prominent creators in Japan include Shinako , who often highlights mouthwatering food and bright colors in her videos. Another popular TikTok star is Masao Ishihara, the CEO and general manager of a security company in Japan, who has garnered a huge following due to his lighthearted and humorous videos.

TikTok’s marketing system

TikTok’s marketing system in Japan has become an attractive avenue for businesses looking to connect with a younger audience. The platform offers various marketing opportunities, including sponsored content from influencers, in-feed ads, and brand takeovers.

Influencer Marketing

One of the most popular marketing strategies on TikTok is influencer marketing. Many brands collaborate with prominent creators on the platform to create sponsored content that showcases their products or services. Japanese TikTok influencers with large followings across various categories like food, beauty, and fashion have become popular for brands looking to appeal to their users.

In-Feed Ads

TikTok’s in-feed ads are another way businesses can reach a wider audience on the platform. These short ads are displayed during a natural pause in a user’s feed and include a call-to-action (CTA) button that leads to the advertised product or service.

Brand Takeovers

Brand takeover ads are full-screen ads that appear when a user first opens the app. These ads can be static images, GIFs, or videos and can lead to the advertiser’s website or a hashtag challenge.
TikTok’s marketing system in Japan offers an array of options for businesses to reach audiences effectively. By leveraging influencers, in-feed ads, and brand takeovers, companies can enhance their reach and drive higher engagement among younger demographics. As the platform’s popularity continues to grow in Japan, so too will the opportunities for marketers looking to connect with audiences who have a high level of engagement and a deep interest in -emerging trends.

SUMMARY

The Japanese market is attracting attention from all over the world as a place to expand business.
In addition, the Japanese government is also making efforts to revitalize the Japanese economy by providing huge budgets in the form of subsidies to Japanese companies.
In Japan, the influence of influencers has tended to grow rapidly in recent years,
However, the current situation is still not well understood by many Japanese people, and there are plenty of opportunities to consider influencer marketing.
However, it is not easy to select influencers and properly gather information about Japan’s unique culture.
If you are considering influencer marketing in Japan, we recommend using “Japan Influencer,” which has a wide range of expertise and experience, and offers total support.
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